What to do if…
you discover an explicit deepfake image or video that uses your face
Short answer
Get support and start takedown: document where you found it, report it on the platform, then contact the Revenge Porn Helpline for confidential help removing it and talking through reporting options.
Do not do these things
- Don’t reply in anger to the person who made or shared it (it can escalate, and you may reveal extra personal info).
- Don’t publicly post the deepfake “to warn people” (it can spread it further and make takedown harder).
- Don’t send the file around for “confirmation” (even trusted people can accidentally spread it).
- Don’t hand over more photos, videos, ID documents, or money to anyone demanding them.
- Don’t delete everything in a panic if you might want to report later (capture key details first).
What to do now
- Get to a steadier moment and bring one trusted person in (if you can). Ask them to sit with you while you do the next steps, or to help you keep notes.
- Record the essentials (fast, not perfect). Write down the platform/site name, the account/username, and the exact link(s). If it arrived by message, keep the message thread.
- Report it in-app/on-site right away. Use the closest option for intimate image abuse, sexual content shared without consent, impersonation, harassment, or “someone created a fake intimate image/video of me.”
- Contact the specialist UK service. The Revenge Porn Helpline supports adults (18+) in the UK affected by intimate image abuse (including sexualised deepfakes).
- Phone: 0345 6000 459
- Email: help@revengepornhelpline.org.uk
- Typical hours: 10am–4pm, Monday–Friday
- If the deepfake is an “intimate image/video” type, consider StopNCII.org. It can help participating platforms detect and block re-uploads using a digital fingerprint (a hash) generated on your device.
- If you feel physically unsafe, being stalked, or threatened, prioritise safety over takedown. Go somewhere you feel safer. If you’re in immediate danger, call 999. Otherwise, you can contact police via 101 for non-emergency help.
- If you are under 18 (or you’re not sure), use the under-18 route. Don’t share it further. Report it to the platform, and use Report Remove (Childline/IWF) to request removal. If an adult is contacting or pressuring you sexually online, consider making a report to CEOP.
If you may want to report later: keep the URL(s), account details, and a couple of screenshots showing the page and date/time on your device. Avoid forwarding the file.
What can wait
- You do not need to decide right now whether to confront anyone, identify who made it, or “prove” it’s fake to everyone.
- You do not need to make a public statement today.
- You can leave longer-term choices (legal advice, workplace/school disclosures, wider reputation clean-up) until you’ve had specialist support.
Important reassurance
Shock, nausea, numbness, and the urge to “fix it instantly” are common reactions. None of this is your fault. There are established routes to reduce visibility, get content removed, and support you through what happens next.
Scope note
These are first steps to stabilise, reduce spread, and connect you to specialist help. Later steps (formal reports, legal options, ongoing safety planning) are easier once the immediate panic has passed and you’re supported.
Important note
This guide is general information for urgent first steps, not legal advice. If you feel at risk right now, prioritise immediate safety and emergency help.
Additional Resources
- https://www.police.uk/advice/advice-and-information/online-safety/online-safety/intimate-image-abuse-revenge-porn/
- https://www.police.uk/advice/advice-and-information/online-safety/online-safety/intimate-image-abuse-revenge-porn/help-and-support/
- https://revengepornhelpline.org.uk/how-can-we-help/how-to-get-in-touch/
- https://stopncii.org/how-it-works/
- https://www.childline.org.uk/info-advice/bullying-abuse-safety/online-mobile-safety/report-remove/
- https://www.iwf.org.uk/our-technology/report-remove/
- https://www.ceop.police.uk/Safety-Centre/