What to do if…
a free trial converts to a full charge and you did not expect the payment to start
Short answer
Stop any future payments first (using the right cancellation route), then request a refund in writing. If the company won’t fix it quickly, dispute the charge through your card issuer or bank using the correct protections for credit vs debit/ACH.
Do not do these things
- Don’t delay if another renewal is due soon — stopping the next charge is usually the fastest “win”.
- Don’t close your card/bank account as your first move — it can create missed notices and doesn’t always stop preauthorized/recurring transactions cleanly.
- Don’t share verification codes, passwords, or let anyone remote into your device to “process a refund”.
- Don’t rely on a phone number from a suspicious email/text — use the official site or your bank’s app.
- Don’t start several disputes at once for the same transaction unless your bank/card issuer tells you to.
What to do now
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Verify the charge and payment method (so you use the right protections).
In your card/bank app, capture: merchant name, amount, date, and whether it’s credit card, debit card, or a bank transfer/ACH. Screenshot it. -
Stop future payments in the correct place (do this immediately).
- If you signed up through an app store (Apple/Google): cancel the subscription in your Apple ID / Google Play subscriptions.
- If you paid via PayPal: cancel the subscription/automatic payment inside PayPal.
- If it’s a company website subscription: cancel in your account settings and take a screenshot showing “cancelled” (or the end date).
- If it’s an automatic bank withdrawal (ACH): tell the company you are revoking authorization for future withdrawals and follow up by email/letter so you have proof.
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If another payment might hit soon, contact your card issuer/bank and ask for a same-day stop.
- Recurring debit/credit card charge: ask if they can block future charges from that merchant (options vary by institution).
- ACH/preauthorized transfer: ask to place a stop-payment order for that merchant. For scheduled preauthorized debits, this generally needs to be done at least 3 business days before the next transfer. The bank may require written confirmation after an oral request (often within a set number of days), so ask what they need from you.
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Request a refund from the company in writing (keep proof).
Send a short message: you started a free trial, you didn’t expect paid billing to begin, you want it cancelled and the charge on [date] refunded. Save emails, chat logs, ticket numbers, and any cancellation confirmation screen. -
If the company won’t refund or you can’t reach them, dispute the charge using the right rule for how you paid.
- Credit card: to protect your rights, send a written billing-error notice to the card issuer within 60 calendar days after the charge appears on your statement (even if you also call).
- Debit card / ACH: notify your bank as soon as you notice the problem and ask them to start their error/unauthorized-transfer process. To preserve your rights, do this promptly and generally no later than 60 days after the statement that shows the issue.
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If it looks deceptive or you’re being stonewalled, file complaints (after Steps 1–5 are in motion).
- CFPB (for problems with a bank, credit card issuer, or payment handling), and/or
- FTC (for deceptive subscription practices).
This won’t stop an imminent renewal by itself, so keep priority on stopping future payments and opening the dispute.
What can wait
- Deciding whether you want to keep the service later — handle stopping and refund/dispute first.
- Writing long explanations or arguing about fine print.
- Public reviews, social posts, or escalation to executives.
- Switching banks or closing accounts (do this only if your bank recommends it).
Important reassurance
Unexpected trial-to-paid conversions are extremely common, and people miss them for normal reasons (busy weeks, unclear screens, email filtering). The practical goal right now is to stop the next charge and create a clean paper trail so your bank/card issuer can act.
Scope note
These are first steps to stop recurring payments and start a refund/dispute. If the company claims you agreed to the charge, later steps may include providing screenshots, timestamps, or copies of the terms shown at checkout—handle that after you’ve stopped further charges.
Important note
This guide is general information, not legal advice. Dispute rights, deadlines, and stop-payment rules vary by payment method and institution, and some actions may require written follow-up. If you’re unsure whether the charge was credit, debit, or ACH, your bank can confirm from the transaction details.
Additional Resources
- https://www.consumerfinance.gov/ask-cfpb/how-do-i-dispute-a-charge-on-my-credit-card-bill-en-61/
- https://www.consumerfinance.gov/rules-policy/regulations/1026/13
- https://consumer.ftc.gov/articles/using-credit-cards-and-disputing-charges
- https://www.consumerfinance.gov/ask-cfpb/how-do-i-stop-automatic-payments-from-my-bank-account-en-2023/
- https://www.consumerfinance.gov/rules-policy/regulations/1005/10
- https://www.consumerfinance.gov/rules-policy/regulations/1005/11
- https://www.helpwithmybank.gov/help-topics/bank-accounts/electronic-transactions/automatic-withdrawal-preauthorized-payments/unauthorized-charges-monthly.html